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History of the Pharaohs Club Poker Chips

Discussion in 'General Articles' started by TenPercenter, Sep 13, 2009.

  1. TenPercenter

    TenPercenter Administrator
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    History of the Pharaoh’s Club Poker Chips
    By: Greg Cagle (TenPercenter)


    HOW IT BEGAN

    Ancient Egyptian art has been an interest of mine ever since I was a sophomore in high school. In art appreciation class I learned a lot about the Egyptians, and I felt that they were far ahead of their time in architecture, engineering, and of course art. I have been collecting things Egyptian ever since. It was only logical that my first (and second) set of nice poker chips would have an Egyptian theme.

    The idea for the chip came soon after the new home Paulson was announced. For over a year it was understood that Paulson had pulled out of the home market, seemingly forever. We all thought that they had decided to focus on the casino sales and let all the other manufacturers fight over the “crumbs” of home market sales.

    The idea for a new clay set was a back burner thought because at the time we were anticipating the arrival of The Egyptians, my custom Chipco set. The Egyptians were a continuation of the first group buy I had organized with just 7-8 members of the 2+2 bulletin board. A second group buy of these Egyptian Chipcos was organized when I had decided to add three new chips to the set. We were just finishing this big purchase when I started thinking of a nice clay set.

    I think that the Egyptian theme was a given all along. Talking with my family one night about The Egyptians Chipco chips, I mentioned that I was thinking of a new clay set. I needed a casino name because I planned on making this a classic fantasy casino set. I remember doodling on an envelope some ideas that my Mom and I were tossing around. (I wish I still had that envelope).

    Somehow I ended up with “Pharaoh’s Casino” and I think I have to credit my Mom with that. I wanted something a little different, and I thought “Pharaoh’s Club” sounded cleaner. I added “and Casino” to keep the fantasy casino theme.

    I was already working on finding a designer but I felt it was time to test the waters. One thing that I liked to do when getting a set together is create a lot of polls. I don’t necessarily adhere to the results of the polls, but I like to know where all the people stand on an issue. I usually know what I want to do before I post a poll, but the poll can tell me if I’m WAY off track or not.

    In the first post I just wanted to know if people liked a simple, more classic designed inlay, or a newer style, fancier inlay. Either way the inlay would be placed on a clay chip, probably Matsui or Paulson.

    2/21/2005 Post: The 2+2 Forums Older Archives: If you had your own custom CLAY chip set... - “If you had your own custom CLAY chip set...”

    Basically there were a few chips posted, and a poll question. “If you had your own custom CLAY chip set, would you choose:” (which style)

    CLASSIC: (vote count 53%)
    [​IMG]

    FANCY: (vote count 46%)
    [​IMG]

    I had already decided that I wanted a classic style, because I had liked these chips a lot:
    [check for images here]
    [​IMG]


    I knew that there were 5 elements that I wanted on a chip inlay:

    1. A high quality image for each different chip (this strayed from classic but made my set unique
    2. The casino name in the center, prominent
    3. The denomination, bold but not overpowering
    4. The location name at the bottom,
    5. And a watermark of some kind, like the Le Cove chip.

    CHOOSING THE DESIGNER


    2/19/2005: I wanted to find a designer for the set since I didn’t use one for the Chipco Egyptians. I’m great at design direction (explaining what I want and leading through revisions) but I do not have the natural artistic or technical ability necessary to create the perfect set that I wanted. What I decided to do was talk to a few of the friends I’d made on the boards. Each of them had created designs that I respected and liked.

    I purposely gave each of them VERY LITTLE information. I wanted to see what they could do, and I figured that the one that I liked best without “telling” them what I wanted would be the natural choice for the designer. I sent 5 emails. For each designer, I only told them that I was designing a new chip label in a “classic casino style.” I told them that the only criteria were that the casino name is “The Pharaoh’s Club” and it’s located in Cairo. I showed them one chip set as a guide, the Scandia Paulson:

    [​IMG][need to check for scandia image]

    One guy never came back with anything, but four of them did. One was too late to make it into the poll after revisions so it has never been seen before this article.

    I looked at each of the three submissions and went through about 2-3 revisions with each designer. Somewhere in the process I also asked for a “fancy version” as well as the “classic design” because the poll for this was running neck-and neck. (See above section)

    Here are a few of the submissions:

    ChipTalk.net member “Cin0s3”

    Cin0s3’s Classic Submissions, in order of revision:
    [​IMG]

    [​IMG]

    Cin0s3’s “Fancy” version
    [​IMG]

    Cin0s3’s Final version for Poll:
    [​IMG]

    ------------------------------------------------------
    ChipTalk.net member “KY_POKER_DEPOT”

    KY_POKER_DEPOT’s Classic Submissions, in order of revision:
    [​IMG]

    KY_POKER_DEPOT’s “Fancy” version
    [​IMG]
    [​IMG]

    KY_POKER_DEPOT’s Final version for Poll:
    [​IMG]

    ------------------------------------------------------
    ChipTalk member “Lynbark Designs

    lynbark’s Submission: (There was no time for revisions)
    [​IMG]

    ------------------------------------------------------
    ChipTalk.net member “Johnny5”

    Johnny5’s First Classic Submissions all submitted at once:
    [​IMG]

    [​IMG]

    Johnny5’s “Fancy” version:
    [​IMG]

    Johnny5’s Final version for the Poll (after two revision stages):
    [​IMG]

    ------------------------------------------------------

    I liked ALL the designs. I thought that KY_POKER_DEPOT’s submissions were very original and deserved revisiting for a future project, but they were not really close to what I was looking for this classic set. Cin0s3’s designs were very close to what I was looking for but lacked a tad of refined class that I wanted.

    Johnny5: Wow. This guy really blew me away. He put a LOT of work into it even before we were really talking about a project. He gave me dozens of images, and the sky was the limit on the direction I wanted to go. I didn’t need a poll, but tradition dictated that I ask everyone’s opinion.

    03/01/05 Post: The 2+2 Forums Older Archives: Design review for the Pharaoh's Club Paulson chips - “Design review for the Pharaoh's Club Paulson chips”

    This post was to introduce the three designers that I had narrowed down to. I posted my favorite chip from each of them. I wanted to show each inlay the same way, so I required that they all be placed on the same green chip scan, and all three use a hex inlay shape.

    Here are the images and the vote percentage they got:

    OPTION #1 (Cin0s3 – 4%)
    [​IMG]

    OPTION #2 (Johnny5 – 70%)
    [​IMG]

    OPTION #3 (KY_POKER_DEPOT – 24%)
    [​IMG]

    Clearly everyone agreed with me: I’d be working with Johnny5 on this project.


    CHOOSING A DESIGN DIRECTION

    From beginning to end Johnny5 made it very easy. He’d send me about 10-12 designs and I’d pick one to go to the next stage. He’s send a bunch more, and we’d do it again. This happened very quickly, I was amazed at the designs that came from J5 so fast.

    Once I chose from among the first and second revisions, what I ended up with was the design that you saw in that first poll. This design had what I wanted: A colorful image up top, the casino name prominent in the middle, the denomination at the bottom to balance with the upper image, the location of the casino at the bottom, and a watermarked image in the background. The water mark on this design was a scarab beetle.

    From the very first 12 designs that Johnny5 sent me, I chose this one. This is in essence the first version of the final Pharaoh's Club Chip Design:

    [​IMG]

    I made to J5 the following requests. This email is basically what started the path towards the final Pharaoh's Club that we all know today:

    The results of my requests are the first batch of revisions you see here:

    Johnny5 Version 1.01:
    [​IMG] [​IMG] [​IMG]

    [​IMG]
    [​IMG] [​IMG]

    [​IMG] [​IMG]
    [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG]
    [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG]



    Once the poll was posted Johnny5 told me, “I must say that I’m a bit surprised at the design you chose to post, but it obviously works!” This was in response to the enormous support that his design was getting over the other two. I was still a bit torn over choosing a “fancier” design over a simple, classic one, but I was committed to doing a classic inlay. This was a clay chip after all, and I’d already designed a “fancy” Egyptian set on ceramics.

    While the poll was running Johnny5 also sent these two great versions for my perusal. TO this day I still love these two designs every much:

    [​IMG] [​IMG]


    While the poll to choose the direction was running, the “crowd went wild” to coin a phrase. Discussions were heated and moving fast. The designers themselves were all interested in buying sets of these chips and were frustrated that they were not allowed to take part in the discussions yet. I wanted to keep their identities secret until the votes were in (for the most part).

    From the huge batch of revision choices I chose the following as our next benchmark:

    [​IMG]

    At this point I thought we were very close to a final layout of elements on the inlay (the image, the denom, the title, the location, and the watermark), but we needed to start choosing the individual chip images. I had sent all the original designers a huge zip file of Egyptian images, and J5 and I had gone through and picked a few from this file, and J5 had also grabbed a few new ones from the net. Here was the next batch of images from Johnny five, which I call Version 2.0:

    Version 2.0:
    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG]


    *Note: Notice that J5 had ingeniously filled in the gap in the mold with his drafts. On the only new Paulson set on the market, the 2005 James Bond, there was an “empty area” between the edge of the standard inlay and the outside area of the chip mold. This had left an odd looking “dead area” as can be seen in the three green chips above that were used in the first Pharaoh’s Club poll. That chip had clearly been made for a Grand size inlay but only had a standard sized inlay. Johnny5 filled in the gap and textured it, eerily premonitient of the actual mold that showed up in late May 2005.

    We were having trouble finalizing the indivvidual images because we had to choose seven that fit well with their chips colors. Johnny5 had suggested at this point that we might choose one graphic for all chips and change the watermarked image for each chip instead. I was committed to having a different element on each chip, so I sent another zip of graphics that we could choose from. We were both concerned with having the main images have a similar “style” or “feel” from chip to chip, but I was determined and I had faith that we could do it.

    We were now getting close. I loved some of the image-to-color matches that J5 showed me, but there were also a few that I wanted to change. I had received a couple releases from artists whose work I wanted to use, and I gave these images to J5. Over the next day or so I received a lot of images from him. I call these Version 3.0.

    The following images are a lot of versions that I chose NOT to use. I thought it would be interesting for everyone to see a few of them.

    Version 3.0 (Unused Images):
    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]



    We had nailed down what were to become (for the most part) the final set of images for the set. Here is what we had at this point:

    Version 3.0:
    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG][missing images here!]


    IMAGE OPTIONS

    Before we settled on the final image choices on each chip, I wanted a few more choices to be presented. We were not completely happy with the blue , the purple, or the green images. Here are few of the different images that we played around with before finalizing each chip.

    Blue Options:
    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]


    Green Options:
    [​IMG] [​IMG] [​IMG] [missing images!]

    [​IMG]


    Purple Options:
    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    COMPROMISES

    At this point in the process, I had chosen the manufacturer; The Pharaoh’s Club was to be a new Paulson chip. This presented a few options that I had been hoping for. For one, we were told that we could have a grand sized inlay. Secondly, we were told that we could have shaped inlays, a desire I had from the beginning.

    During the process the group was told many different things from Trademark, the only broker allowed to place orders to Paulson. We wanted big inlays, shapes, and at one point our own mold. Some of these items were promised and later revoked. In-between, we made different mockups to match what we were currently allowed to have.

    Here are some of the mockups that J5 did during these phases:

    Grand Inlays: (later revoked)
    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG]


    Shaped/Grand Inlays: (later revoked)
    [​IMG] [​IMG] [​IMG]

    [​IMG] [​IMG] [​IMG]

    [​IMG]


    Alas, we were forced to go back to our older mockups because all the “special features” were no longer allowed by GPI.


    BLUE vs. WHITE

    One of the earliest major controversies on ChipTalk was whether or not to make the $1 chip blue, or white. White won. There are still custom "smilies" on this site of a blue $1 chips and a white $1 chip.

    THE GROUP BUY

    The group buy for the first order of Pharaoh's Club poker chips was most likely the largest grass roots poker chips group buy to date. HoldemPokerChips.com bought a very large portion and individuals in the group buy (between 80-100 of them) bought 126,200 Paulson Pharaoh's Club poker chips. In total there was between a quarter of a million and half of a million Pharaoh's Club purchased in one day. The payment totaled well over a quarter of a million dollars.

    Since then we estimate that between 1.2 million and 2 million Pharaoh's Club Paulson chips were sold. The first release of the Pharaoh's Club has been discontinued and will no longer be manufactured by GPI/Paul-Son.

    THE FUTURE OF THE PHARAOH'S CLUB

    The Pharaoh's Club was a dream come true for me personally. To me it is still the most beautiful and perfect chip design for a fantasy casino chip. To have it produced on a Paulson mold was an unbelievable feat for the time. To have it so widely accepted in a gigantic group buy and to have sold so many since that time is something I will never forget for the rest of my life. It is one of the proudest accomplishments I could hope to achieve.

    The Pharaoh's Club chip design is a registered copyright. In July 2009 I decided to revoke the option for Paulson to manufacture the Pharaoh's line any longer. The Paulson line was getting more and more expensive to the end users as well as to the resellers. Despite the success in sales, I felt that I needed to breath new life into the Pharaoh's Club.

    In September 2008 HoldemPokerChips.com and I gathered a group of chip enthusiasts to take part in a new design for a Blue Chip Company line of Pharaoh's Club chips. Despite the great work and designs that came out of that effort, there were manufacturing problems and delays that led to the project being abandoned. We considered using another US based clay manufacturer but for several reasons decided not to pursue that avenue.

    In early 2009 I came to an agreement with a new partner, TheChipRoom.com, and we began plans to re-release the Pharaoh's Club Poker Chips line as another compression molded clay chip. Because of the widespread popularity and the enormous existing base of Pharaoh's owners, we decided to release the new chip line on the most affordable, high quality, true clay chip currently on the market. We have coupled the historic "Pharaoh's in a perfect world" ideas of a custom mold and a large inlay, and are introducing the New Pharaoh's Club Clay Poker Chip.

    CONCLUSION

    To this day I still meet people at home poker games that have heard of the Pharaoh's Club. I rarely meet anyone that researched for chips of their own that has not heard of them. When the subject comes up some of the people I tell that I own the rights to the Pharaoh's don't even believe me. The pride that this design has brought me will be with me forever, and I thank everyone in the chip community for this experience. Without the Pharaoh's Club, ChipTalk would likely not exist and all of the chip geeks would still be searching for a home to talk about chips.

    I hope you have enjoyed reading about the history of the Pharaoh's Club and Casino poker chip. I would be happy to hear your thoughts about my article, and please tell us all what your experience with the Pharaoh's Club chip is. Was it your first real clay set? Were you a part of that historic group buy? What happened to your Pharaoh's if you do not still have them?

    Greg Cagle
    (TenPercenter)

    Note: If I have used an image in this article that you own and you would like credit, a link, or removal, contact me and I would be happy to oblige.
     
    #1
    Last edited: Sep 16, 2009
  2. TenPercenter

    TenPercenter Administrator
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  3. MarkC79

    MarkC79 Well-Known Member

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    Awesome article! What a great read...Its awesome to see how things progressed with the design work as I've been through similar projects (though not as involved) before in my sets.

    Curious to know who the new manufacturer is going to be if its not ASM (which is who I assume you chose not to go with after things with Blue Chip did not work out). Is there a new game in town we don't know about? Spill the Beans!
     
    #3
  4. Dazzler

    Dazzler Well-Known Member

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  5. ovo

    ovo World Series Chump
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    Great read Greg. You should be proud. I hope you will continue to add information and pics to this article. Can't wait to see the new release.
     
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  6. Puggy

    Puggy Well-Known Member
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    Excellent, Greg. My greatest thanks for sharing this with us. Now I (and many others too) know much more about the history of Pharaoh's and also the history of Paulson chips meant for home users. This must have been the act, that have opened so many doors for us, who just loves to have great chips for our home games or just for collecting. Thank you. :happy:

    Like ovo said: Be proud
     
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    Last edited: Sep 13, 2009
  7. SILKS POKER ROOM

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    Well done. Thanks for filling the gap for those of us that joined "too late."

    I bought my set from Apache and it grow 2x when I joined CT. (And yes I still have them)

    Best wishes on Pharaoh's part II.
     
    #7
  8. noelsarchs

    noelsarchs CCGTCC Member

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    Can't wait to come back and spend more time in this thread! This is fantastic stuff.
     
    #8
  9. Felix

    Felix Well-Known Member

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    What a great read. Congratulations Greg, you can be very proud of the achievement you made.
    I have joined CT in September 2008, just after i bought my first sample of quality chips, the pharaoh's and that moment i got caught by the chip-bug.
     
    #9
  10. NanaBanana

    NanaBanana Good Will Ambassador/Mod
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    Great story, Greg! Ever since pug_in_chip asked the question "When and how Chiptalk was born" I was hoping that you would write the story. I remember the whole process and how excited you were, and the great anticipation we all felt when the Pharoah's were due to arrive. As I recall.....seems there was some problem with getting them delivered to the house because there were so many and no vehicle large enough to handle them all (of course, I may be completely wrong and thinking of another group buy). Anyway, they finally arrived on a large truck (wasn't it an 18 wheeler?) and were off loaded on pallet after pallet. The garage was packed with boxes and boxes of chips. I've never seen so many poker chips at one time. Then began the process of sorting all the different denoms into categories for packaging and shipping. It was very hot in the garage, so you set up a portable air conditioning unit out there, so that we could work more comfortably. We had quite the efficient little assembly line going.....you, me and Vera (documented with photos). Took a couple of weeks or so, but we finally got all 100,000 or so Pharoah's shipped.

    I still have my small set of Pharoah's and reckon I always will.
     
    #10
  11. TenPercenter

    TenPercenter Administrator
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    Yes Mom, I do remember it now, that week in the garage. It did seem overwhelming at first but we created quite an assembly line.
     
    #11
  12. BigKyle

    BigKyle Well-Known Member

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    Great article Greg. I am excited to see the next line of Pharoah's chips mentioned toward the end.
     
    #12
  13. unvmyset

    unvmyset Well-Known Member

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    Awesome article Ten, interesting to know the history behind the GB that started it all. Must have been a great feeling to see it happen!

    BTW, if you ever find pic's of the garage with 100,000 Paulson, please to be posting it:)
     
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  14. rimmerryan

    rimmerryan Chip Nerd / Moderator
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    WOW !!!

    Thanks for posting such a great story for everyone to share.
    I think this is a very important part to the site as it gives a lot of history and is very informing for those that didn't/don't know the whole background on those chips as well as the site.
    Can't wait to see the new stuff on the horizon !!!

    :)
     
    #14
  15. imthatguy

    imthatguy Lifetimer/Former Mod
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    Being here from the beginning, it's pretty cool to know why we're all here. Great story Greg.
     
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  16. Steiner

    Steiner Well-Known Member

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    Thank you very much for making the set Greg.

    I joined chiptalk in January of this year and when I went out and bought my first set of real clay chips. It was
    Pharaohs.


    I never really knew the story about how Greg was involved until Micheal at HPC give me the skinny on the phone one day.

    Now I have even better background.

    Well done.
     
    #16
  17. AlbinoDragon

    AlbinoDragon Well-Known Member
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    Fantastic article, Greg!

    I, too, came in kind-of late in the game. I knew the Pharaohs were the Genesis of Chiptalk, but it's nice to know "the rest of the story."

    I can almost see this being used as an introduction to Chiptalk as a whole. I suggest a sticky at the top of a page somewhere around here so we can refer people to it easier.

    Nana, please find and post the pictures of the assembly line (and pallets of chips). Those have to qualify as the greatest chip delivery pics EVER!!

    Thanks for the great read.
     
    #17
  18. NanaBanana

    NanaBanana Good Will Ambassador/Mod
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    AD......I do have them, that is if I didn't lose them when my PC crashed again. Supposed to get my puter back in a couple of days and keeping my fingers crossed that all my photos are still there. If so, I will post them for you all to see.
     
    #18
  19. abby99

    abby99 Admin / Chip Magpie
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    Add me to the list of ChipTalkers whose first set of clays were Pharaoh's. Yes, I still have them, and they're still wonderful. :)
     
    #19
    Last edited: Sep 15, 2009
  20. Puggy

    Puggy Well-Known Member
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    That would awesome to see, if you could put the pictures here somewhere.
     
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