Re: My Custom Label....
I'd probably enlarge the "North Shore Club" text, and balance it by decreasing the size of the anchor somewhat. I'd also move all text away from the edge a bit more. I do like the font used, but you might want to experiment with mixed-case letters (vs all upper-case) for the text (top-only, bottom-only, and both) -- see what looks best.
You may also wish to print out copies of your experiments in actual size and temp place them on actual chips. All sorts of design issues become much clearer when looking at actual-size examples.