He knows he's a marked man wherever he goes so he may as well make some coin by poking some fun at himself.
__________________ Give a man a fire and he will be warm for a day. Set a man on fire and he will be warm for the rest of his life. RIP: OldCycles, Tomb1
This guy has the poker market by the balls, and everyone just falls right into the trap of making him an even bigger multi-millionaire. I'll tell you what's funny, though... the "JOPKE" hats! OMFGZ FUNNIEST THING EVAR!!!
He knows he's a marked man wherever he goes so he may as well make some coin by poking some fun at himself.
I assume you mean Helmuth. He didn't write the book though.
And it's apparently called Kill Phil because it's about teaching tournament strategies to the non-pro, and there are so many pros named Phil (Helmuth, Laak, Ivey, etc...)