Quote:
Originally Posted by mrcashflow  It's not just about what will sell 50k in chips to the public, but what might sell 50k chips here. That's the true way to mitigate Joe's risks. Aren't we ultimately trying to determine if going the Rubicon way will cause a buyer to pull out or vice versa? |
Personally I think there are two different scenarios here.
1. Selling to general public with only a passing interest in chips.
2. Selling to CT members i.e. Chip Enthusiasts.
I truly,
respectfully disagree with the argument that the attachment of the "Rubicon" name and story will hinder sales to the
general public. Market research proves that "cool" sells. Perception is everything. We wrap junk cars in cool bodies and they sell, dust busters, vacuums, shoes, garden tools, etc etc ... you name it. We (ie general consumer population) buy things that LOOK cool or have some COOL factor to it. Something that makes us FEEL GOOD about the purchase.
Also, think about it ... nearly every brand of anything that sells something ... has a tag line, a moto, or whatever. "Just Do It" (Nike) , "Have yourself a break today" (McDonalds), "Your Move" (Reebok), "Got Milk" (milk), "Live Life by the Gallon" (Dodge), etc etc ... Because it works.
Selling to afficienados and enthusiasts is a different story. They are less concerned with clever marketing as their interest is deeper into the product itself and have already developed their own reasons for interest. They don't need marketing to
capture their interest and to make the product special. As CTr's, we have already decided what's important to us about chips, what we like and don't like. We already have defined what's "special" to us about poker chips.
I would argue that ... if we are looking to sell 50K chips to
CT members or chip enthusiasts, a "Limited Edition", "Private Stock", etc may do better than a more thematic concept. However, I believe that if the goal is to sell to a
casually interested consumer audience, a story and tag such as Felt Lizard proposes with "The Rubicons" will be a significant attraction, as it transforms these standard ( boring? )"Wallson" chips into something "special". Something people can FEEL good about. It may discourage some ... but will likely attract many more that would not have otherwise even noticed them.
Just my 2c ... I will be happy to mock up whatever people want to see, so long as it doesn't totally change the concept of the design. I am not sure exactly who the 50,000 sales goal is targeted at so I selected my PERSONAL preference in this poll, although from an aesthetic point of view there really isn't too much difference. For the record ... I am a sucker for marketing and I
did select "The Rubicons" ... I eat up the "Cool Factor" like candy
I paid $6 for the coolest looking toothbrush yesterday!! I'm sure it works much better
Just a Reminder : I have always indicated that the "CHIPTALK CARDROOM" that was in place earlier was simply a placeholder for whatever the community decided they would replace it with. I am trying to mock up as many of the suggestions as I can so that we can see the differences, and so that as many ideas as possible, get as equal and as fair an opportunity to be seen and considered. I just don't want anyone to think that because something gets mocked up that it necessarily represents the final design.
Personally the text is, for me, a very secondary issue. Ultimately these chips will LOOK similar regardless of what text is used..
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