Since nobody knows for sure, maybe we shouldn't speculate too much. My personal opinion, is that yes, these inlays are pressed on (under extreme pressure) during molding, with a dab of contact cement. However, with any hand made object, there's bound to be minute issues from run to run. Looking at my samples, you can clearly see slight ripples in the label, which are the same as the slight ripples in the clay from the intense pressure it undergoes. It's easier to see this on a grand inlay chip like the FDL mold, but it's there.
Also, as per the FAQ on ASM's website:
"With a printed center custom chip, the printing is protected by clear PVC vinyl and molded directly into the body of the chip."
and
"Chips should be stored in a cool dry place away from direct sun light. When traveling with chips, never leave them in a locked car on a hot day. Temperatures inside a locked car can reach 150 degrees or more. These conditions may damage your chips."
This issue has been brought up before, but I think it's a pretty isolated case, unlike the warping & misshapen labels exhibited in other chips. Keep in mind, these are hand made, by people!
